We are excited to present our exquisite Mid-Century Watercolor Palette, a fusion of artistry and vintage appeal.

Discover the Mid-Century Collection, an ode to the visionary spirit of the 1950s and 60s—an era where bold ideas, elegant forms, and expressive palettes transformed art and design. Handcrafted in Italy, each color in this expanded 24-color set embodies the creativity, craftsmanship, and modernist clarity that defined mid-century aesthetics.

A Palette Inspired by Icons of Design & Art
Rooted in the principles of simplicity, functionality, and refined form, this collection draws inspiration from the emblematic works of Charles and Ray Eames, George Nelson, Arne Jacobsen, and Eero Saarinen—designers whose innovative shapes and materials revolutionized living spaces.
 Simultaneously, painters such as Mark Rothko and Helen Frankenthaler were reshaping the art world with emotive color fields and ethereal, fluid veils of pigment. 

Their vision informs the expressive contrast and chromatic richness of this set. These influences converge in a palette that invites artists to create with intention, joy, and clarity—celebrating color as both form and feeling.

Rich, Opaque Watercolors for Precision & Impact
Created with illustrators and designers in mind, this palette is intended to be used in its pure form. Each shade has been thoughtfully developed to offer a distinct, finished tone—ideal for laying down solid fields of color: its strength lies in the clarity and confidence of hues that are ready to use, inviting creators to work with the same precision and visual impact that defined mid-century modern design and paintings.

This collection also pairs beautifully with A. Gallo’s transparent watercolors: begin with luminous underpaintings, then refine with opaque accents, highlights, text, and defined edges.

Color Stories from a Transformative Era
Jaune Brilliant No.1 — A soft, luminous yellow with a gentle warm glow ideal for subtle light effects
Sunshine Yellow — Inspired by iconic textiles by Dorothy Draper, this bright, uplifting yellow captures the era’s optimism 
Jaune Brilliant No.2 — An expressive warm peach-yellow, creamsicle tone 
Atomic Orange — Inspired by George Nelson’s vibrant clock designs
Coral Red — Echoing Rothko’s expressive intensity
Fuchsia — Bold, layered chromatic depth
Rosewood — A refined pink-brown recalling polished mid-century wood accents
Antique Rose — A muted, nostalgic rose tone reminiscent of vintage upholstery
Rosa 22 — A soft yet modern pink inspired by a version of the Olivetti Lettera 22
Sand — A warm natural beige, versatile neutral
Cognac — Drawn from Arne Jacobsen’s sculptural Egg Chair
Leather Brown — Warm, tactile depth inspired by mid-century leather craftsmanship
Avocado Green — A quintessential retro green 
Dusty Sage — Reminiscent of period textiles and Greta Grossman’s pastel lighting
Eames Green — A nod to the enigmatic Eames House Bird
Turquoise — A nostalgic milky blue-green 
Powder Blue — Evoking Frankenthaler’s luminous washes and soak stain method
MCM Blue — A confident architectural blue rooted in mid-century design
Navy Blue — A deep, grounding blue echoing classic modernist form
Lavender — Soft, ethereal luminosity inspired by mid-century abstraction
Modern Mauve — A refined reinterpretation of vintage mauve
Lamp Black — Inspired by Saarinen’s architectural silhouettes
Warm Gray — A harmonious neutral reflecting mid-century ceramic and metal tones
Master’s White — A classic, warm and luminous white

Together, these twenty-four colors create refined contrasts of bold hues, soft pastels, and deep structural black—capturing the essence of mid-century modern elegance.

Handcrafted Quality
All A. Gallo Colors are 100% handmade in Italy.
 Minor surface variations—tiny bubbles or natural blemishes—reflect the human touch behind each artisanal pan and do not affect performance.

This set includes:
Traditional Mop Pocket Brush - Series 1337
A collaboration with @tintorettobrushes, featuring synthetic squirrel fiber tied with a golden wire to a tumbled black handle, complete with matte-black cap.
Special Edition Packaging - Presented in an elegant gift box with a limited-edition band designed by Monica Palincas.
Full-Color Brochure
 - Featuring detailed information about each shade and the inspirations behind them.

Safety & Care
A. Gallo Colors are all cadmium, cobalt, lead and mercury free.